DOĞA İLKTAÇ

WORK EXPERIENCE

• Marketing ManagerApril 2017 - Present

  Gameloft

  • Increasing Gameloft games exposure in Turkish market by selecting suitable channels for free and sponsored coverages, attending networking both B2C and B2B events

  • Managing budget for untracked user acquisition (both Influencers and TV) and brand campaigns, delivering results above ROI thresholds, analyzing outcomes and reporting post-mortems.

  • Adapting global keywords strategy to local markets and improving games’ reach and product page conversion on the App Store and Google Play.

  • Provide guidance and insight to localize store assets (icons, screenshots, description, video)

  • Create branding for Gameloft games and reach additional audiences through associations with 3rd parties (360 operations, including eSports organization and other local activations)

  • Developing local co-marketing with licensors and Vivendi entities.

• Marketing ConsultantFebruary 2017 - April 2017

  Freelancer - Turkish Games Market

  • Creating strategy, execution and marketing plan for clients such as global digital market place, indie PC game studios and best-selling author.

  • Manage all 1:1 social engagement strategy, content creation and analytics reporting.

  • Creating marketing case studies.

• Product Marketing ManagerJune 2014 - December 2016

  Netmarble Games

  • Creating and following up marketing strategy for F2P games in Turkey and MENA Market

  • Finding alternate user acquisition methods to reach target KPIs. (MAU, PU%, ARPPU.. etc.)

  • Ensure that the development of Netmarble projects occurs in timely manner and within budget while meeting quality standards in each localization, CBT, OBT and commercial phases.

  • Coordinate projects across different departments related with game

  • Analyzing reporting and growing end-user revenues

  • Preparing and executing content marketing strategy for various games.

  • Social media, content marketing strategy planning and managing for various games.

  • Leading 6 person team of marketing and art designers for community management.

• Product ManagerAugust 2011 – June 2014

  Netmarble Games

  • Optimizing conversion of players to paying users

  • Collaborating with developer company to create fun engaging and high- ARPU virtual goods

  • Analyzing competition and defining strategies for future integrations and contents related with game projects

  • Contribute to building an experienced team and work attitude

  • Set and track promotions to meet business plan goals

  • Monitor effective benchmarks for measuring the impact of social media and analyze, review, and report on effectiveness of campaigns in an effort to maximize results

  • Manage risk and plans for successful game launchs.

  • Participating in game development processes, arranging pipelines, workflows and tools for projects in charge.

  • Provide strategic direction and a development roadmap for various games

• Associate Product ManagerMarch 2011 - August 2011

  Netmarble Games

• Product ManagerMarch 2010 - September 2010

  Business Management Institute

• Digital Marketing SpecialistAugust 2008 - July 2009

  Metglobal

Academic Background

• Galatasaray University2010 - 2011

  Master's degree, Logistics and Marketing Management

• Kadir Has University2004 - 2008

  Bachelor of Business Administration (BBA), Business, Management, Marketing, and Related Support Services