DOĞA İLKTAÇ
MARKETING MANAGER
Experienced Marketing Manager with more than 7 years of working in both product and marketing departments, seeking to work in a leading game development organization.
- Doğa İlktaç
- doga.ilktac@gmail.com
- /in/dogailktac
WORK EXPERIENCE
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Marketing ManagerApril 2017 - Present
Gameloft
• Increasing Gameloft games exposure in Turkish market by selecting suitable channels for free and sponsored coverages, attending networking both B2C and B2B events
• Managing budget for untracked user acquisition (both Influencers and TV) and brand campaigns, delivering results above ROI thresholds, analyzing outcomes and reporting post-mortems.
• Adapting global keywords strategy to local markets and improving games’ reach and product page conversion on the App Store and Google Play.
• Provide guidance and insight to localize store assets (icons, screenshots, description, video)
• Create branding for Gameloft games and reach additional audiences through associations with 3rd parties (360 operations, including eSports organization and other local activations)
• Developing local co-marketing with licensors and Vivendi entities.
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Marketing ConsultantFebruary 2017 - April 2017
Freelancer - Turkish Games Market
• Creating strategy, execution and marketing plan for clients such as global digital market place, indie PC game studios and best-selling author.
• Manage all 1:1 social engagement strategy, content creation and analytics reporting.
• Creating marketing case studies.
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Product Marketing ManagerJune 2014 - December 2016
Netmarble Games
• Creating and following up marketing strategy for F2P games in Turkey and MENA Market
• Finding alternate user acquisition methods to reach target KPIs. (MAU, PU%, ARPPU.. etc.)
• Ensure that the development of Netmarble projects occurs in timely manner and within budget while meeting quality standards in each localization, CBT, OBT and commercial phases.
• Coordinate projects across different departments related with game
• Analyzing reporting and growing end-user revenues
• Preparing and executing content marketing strategy for various games.
• Social media, content marketing strategy planning and managing for various games.
• Leading 6 person team of marketing and art designers for community management.
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Product ManagerAugust 2011 – June 2014
Netmarble Games
• Optimizing conversion of players to paying users
• Collaborating with developer company to create fun engaging and high- ARPU virtual goods
• Analyzing competition and defining strategies for future integrations and contents related with game projects
• Contribute to building an experienced team and work attitude
• Set and track promotions to meet business plan goals
• Monitor effective benchmarks for measuring the impact of social media and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
• Manage risk and plans for successful game launchs.
• Participating in game development processes, arranging pipelines, workflows and tools for projects in charge.
• Provide strategic direction and a development roadmap for various games
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Associate Product ManagerMarch 2011 - August 2011
Netmarble Games
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Product ManagerMarch 2010 - September 2010
Business Management Institute
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Digital Marketing SpecialistAugust 2008 - July 2009
Metglobal
Academic Background
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Galatasaray University2010 - 2011
Master's degree, Logistics and Marketing Management
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Kadir Has University2004 - 2008
Bachelor of Business Administration (BBA), Business, Management, Marketing, and Related Support Services
Skills Set
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Video Games
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Product Marketing
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Mobile Games
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F2P Games
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Monetization
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Content Marketing
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Influencer Marketing
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Performance Marketing