DOĞA İLKTAÇ

MARKETING MANAGER

Experienced Marketing Manager with more than 7 years of working in both product and marketing departments, seeking to work in a leading game development organization.

  • Doğa İlktaç
  • doga.ilktac@gmail.com
  • /in/dogailktac

WORK EXPERIENCE

  • Marketing ManagerApril 2017 - Present

    Gameloft

    • Increasing Gameloft games exposure in Turkish market by selecting suitable channels for free and sponsored coverages, attending networking both B2C and B2B events

    • Managing budget for untracked user acquisition (both Influencers and TV) and brand campaigns, delivering results above ROI thresholds, analyzing outcomes and reporting post-mortems.

    • Adapting global keywords strategy to local markets and improving games’ reach and product page conversion on the App Store and Google Play.

    • Provide guidance and insight to localize store assets (icons, screenshots, description, video)

    • Create branding for Gameloft games and reach additional audiences through associations with 3rd parties (360 operations, including eSports organization and other local activations)

    • Developing local co-marketing with licensors and Vivendi entities.

  • Marketing ConsultantFebruary 2017 - April 2017

    Freelancer - Turkish Games Market

    • Creating strategy, execution and marketing plan for clients such as global digital market place, indie PC game studios and best-selling author.

    • Manage all 1:1 social engagement strategy, content creation and analytics reporting.

    • Creating marketing case studies.

  • Product Marketing ManagerJune 2014 - December 2016

    Netmarble Games

    • Creating and following up marketing strategy for F2P games in Turkey and MENA Market

    • Finding alternate user acquisition methods to reach target KPIs. (MAU, PU%, ARPPU.. etc.)

    • Ensure that the development of Netmarble projects occurs in timely manner and within budget while meeting quality standards in each localization, CBT, OBT and commercial phases.

    • Coordinate projects across different departments related with game

    • Analyzing reporting and growing end-user revenues

    • Preparing and executing content marketing strategy for various games.

    • Social media, content marketing strategy planning and managing for various games.

    • Leading 6 person team of marketing and art designers for community management.

  • Product ManagerAugust 2011 – June 2014

    Netmarble Games

    • Optimizing conversion of players to paying users

    • Collaborating with developer company to create fun engaging and high- ARPU virtual goods

    • Analyzing competition and defining strategies for future integrations and contents related with game projects

    • Contribute to building an experienced team and work attitude

    • Set and track promotions to meet business plan goals

    • Monitor effective benchmarks for measuring the impact of social media and analyze, review, and report on effectiveness of campaigns in an effort to maximize results

    • Manage risk and plans for successful game launchs.

    • Participating in game development processes, arranging pipelines, workflows and tools for projects in charge.

    • Provide strategic direction and a development roadmap for various games

  • Associate Product ManagerMarch 2011 - August 2011

    Netmarble Games
  • Product ManagerMarch 2010 - September 2010

    Business Management Institute
  • Digital Marketing SpecialistAugust 2008 - July 2009

    Metglobal

Academic Background

  • Galatasaray University2010 - 2011

    Master's degree, Logistics and Marketing Management
  • Kadir Has University2004 - 2008

    Bachelor of Business Administration (BBA), Business, Management, Marketing, and Related Support Services

Skills Set

  • Video Games

  • Product Marketing

  • Mobile Games

  • F2P Games

  • Monetization

  • Content Marketing

  • Influencer Marketing

  • Performance Marketing